My lecuture for Surrealism and Film has asked us for the final week to bring in a television commercial with surrealist influences and/or one that would appeal to the surrealists in aesthetics or content. Because I don’t have a television, this is a hard task to undertake.
However, I found on a blog Michel Gondry’s ad for HP Intel computer, and the last line struck me as something the surrealists might love. I certainly love it- as Gondry is lying in bed with eyes closed, he says in voiceover, “I dream a lot.” Then he opens his eyes and tells us directly “…but I’m not a very good sleeper.”
He dreams, and this computer helps him to imagine his reality in a more marvellous way. Throughout the commercial, Gondry’s cutting away at the screen to reveal, and exist alongside, his animated and digital alter egos, suggests an embrace of the surreal imagination, the aesthetic whereby our dreams enter our waking life and make the mundane state of being awake much more fantastical.