Eternal surrealism

My lecuture for Surrealism and Film has asked us for the final week to bring in a television commercial with surrealist influences and/or one that would appeal to the surrealists in aesthetics or content. Because I don’t have a television, this is a hard task to undertake.

However, I found on a blog Michel Gondry’s ad for HP Intel computer, and the last line struck me as something the surrealists might love. I certainly love it- as Gondry is lying in bed with eyes closed, he says in voiceover, “I dream a lot.” Then he opens his eyes and tells us directly “…but I’m not a very good sleeper.”

He dreams, and this computer helps him to imagine his reality in a more marvellous way. Throughout the commercial, Gondry’s cutting away at the screen to reveal, and exist alongside, his animated and digital alter egos, suggests an embrace of the surreal imagination, the aesthetic whereby our dreams enter our waking life and make the mundane state of being awake much more fantastical.

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About cinemelo

I love to write about film and comment on culture. Hopefully providing insight and interesting thoughts for fellow cultural itinerants.
This entry was posted in cinema, pop culture, television. Bookmark the permalink.

3 Responses to Eternal surrealism

  1. anaj says:

    Very nice! have you seen Gondry’s Science of sleep?

  2. cinemelo says:

    Not yet, I am very much looking forward to it though!

  3. anaj says:

    I wondered whether this commercial wasn’t probably produced around the same time. The final sentence could have come directly out of that film.

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