A waste of brainspace

There was some stupid factoid in The Sunday Age today stating that kids watch an average of 2.5 hours of television per day thus are subjected to 23,000 or 230,000 televised advertisements per year. There was another that was far more inane but I don’t remember it.

I really have no idea what is the point of such surveys/studies/whatever. All factoids are in one way or another reneged or overwritten by yet another of its kind. Like the two opposing streams of thought regarding soy products- one says its carcinogenic and the other says it helps prevent cancer. My body cannnot tolerate cow’s dairy products- should I be concerned? But honestly, what good would giving a damn about these ‘statistics’ do? Ever since studying statistics and percentages in high school maths, and even before, prompted by television ratings reports, I’ve regarded sample study groups as relatively arbitrary and in no way indicative of any larger population group (which is, as far as i can tell, wholly un-generalisable).

I remember reading about one study that found that males, while using the computer, responded positively to a female voice alert and even moreso positively to an image of a female, than they did merely to written text popping up on screen. Firstly, in the general (ugh) scheme of things this is going to be damn sure obvious, and secondly, who the hell cares? I wonder what this useless piece of information achieved.

I’m sure that someone may make a similar argument about the cultural studies discipline, such as why it matters that a person may have their memory capital displayed in the forms of photographs in their living room (something I briefly wrote on in a first year essay), but the fact is, studies of culture and how we operate within and around it are important to people. Definately moreso than whether a man gives a smile at the pixellated female winking at him from on screen.

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About cinemelo

I love to write about film and comment on culture. Hopefully providing insight and interesting thoughts for fellow cultural itinerants.
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